Is Getting Google Analytics Certification Worth It?
Google Analytics is a very well-known software and analytic tool that is popularly used. It has been present in the market for quite some time.
Many businesses, be it small or large, make use of this tool for improving and accessing their planned marketing plans, so as to make the most profits from their invested resources.
To get certified in Google analytics, one has to pass the GAIQ or Google analytics individual qualification exam, which most people do not take, as it is not necessary to pass the exam to use Google analytics. However, it is recommended.
The process of Certification
- Step 1: Sign up for the Google partner
The initial step is to sign up as a Google partner, as this is required for taking the exam.
This is itself a booster as becoming a Google partner provides you with a badge depicting that you are certified in various domains of Google. This badge will be visible to others and can be a great addition to your resume or your profile with your business.
- Step 2: Take the Exam of GAIQ
Logically, the second step is taking the exam after the sign up for Google partner. But it is recommended to do some studying before taking the exam unless you, already, are an expert.
At least one should know about the details like question formats and time limit of the exam.
Google hosts various IQ courses which are directed to all candidates, be it experienced holders or beginners, for teaching people about the programs and preparing them for the certification exams.
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Certificate course details
GAIQ is made of many modules, so one has to take the exams one by one exam on various subjects.
It is stated in the exam directions that one has 60 minutes to complete the exam, but actually, it gives 90 minutes total from the beginning to end.
In total, there are 70 questions consisting of true and false and multiple-choice questions.
As the test begins, the timer goes off and cannot be stopped under any circumstances.
A score obtained of 80% or more is considered as passing and if someone fails, then they have to wait seven days to make another attempt to pass the exam.
Also, it is highly recommended to take some practice tests before attempting the actual exam. These practice exams are usually somewhat more difficult as compared to the actual exam, so they can adequately prepare for the exam and increase your chances of passing the GAIQ.
After one has passed the exam, they will be rewarded with a certificate, which can be viewed in the account with Google partner.
But is this worth it?
In one word… absolutely.
The reasons for the value of the certificate are:
- You will gain much important analytical information while preparing for the exam.
- It will provide detailed knowledge related to various features in Google analytics.
- You will gain respect as a qualified analyst, which will open many possibilities and opportunities for a job, or can provide job security.
- Analytics can be applied to many domains like marketing by the search engine or social media, SEO and more.
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If you are looking to enter this ever-growing industry and aim to be a data analyst, then Excelr’s Data Analyst Course in Bangaloreis your one-stop solution, as they provide a certificate course along with placement assistance.
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